One common example includes writing a web image’s alt text so as to better help screen-reading tools describe the image to visually impaired readers. It includes media production practices that are accessible to people who cannot use traditional methods, such as print. Media accessibility refers to the process of adapting content, devices, and services for people with different levels of ability. ![]() Making videos accessible is valuable, usually low-cost, and doesn't add that much time to production if you know what you're doing - making it a win-win for everyone. Most importantly, accessible content can help your business and marketing efforts. For example, adding text captions are both for the hearing impaired and people who simply want to watch with the sound off. Making accessible videos not only helps those with disabilities but can also benefit others who want to engage with your videos in different ways. Making videos accessible helps those with disabilities have a comparable experience with your content as someone without a disability. What does "accessible" mean? Accessible content, such as videos, are made to be engaged with or viewed by people with visual impairments, hearing loss or deafness, limited dexterity or mobility, cognitive impairments, or other relevant needs. population has a disability - whether from birth, by accident, or via old age, according to 2019 U.S. Video content to connect with audiences is now essential for businesses, marketing professionals, content creators, and anyone in related fields.īut there's a significant problem with video content: Creators aren't making their videos accessible and therefore missing out on reaching a sizeable audience of people with disabilities. ![]() ![]() Video is the most popular content online and will account for 82 percent of all web traffic by 2022, according to estimates from Cisco. Video accessibility guide for content creators and viewers
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